Toyota

“You really need a car.”
”’I need a car?’ What does that— I mean… I have one. It’s Los Angeles.”
”No, what I’m saying is, if anyone’s gonna take you seriously in LA, you’d better have car creative.”
”Is that really a thing?”
”Absolutely, yes.”

So, okay. Just four months later, I got lucky and ended up working on Toyota.

Which is a thing.

The other thing is, you’ve gotta somehow make retail engaging. That’s the tough part. So when it comes to retail my thing is, can I make someone lean in to turn up the volume instead of tuning out? A “yes” is a win.