THE MOB MUSEUM

The Las Vegas strip started with an idea. That idea came from New York mobster Bugsy Siegel, and it grew and thrived through the use of organized crime and violence. The Mob Museum tells the story of a town that had to struggle to transform itself from the mob's cash cow to a legitimate tourist destination. 

When Wall-to-Wall Studios brought me on, we recognized that it was important to avoid glorifying organized crime, while conveying the mob's impact on Las Vegas with an entertaining, engaging language.

Campaign Components:

• outdoor

• museum shop packaging

• "Las Vegas Walking Tour" iPad app