Derby Dolls' First Aid app plays off of the "Bloody Exciting" tagline, with a tongue-in-cheek language that keeps things light while providing legitimately helpful information.

Derby Dolls blood drive donors are rewarded with a $5 discount to an upcoming Derby Dolls game.

Derby Dolls

Roller Derby is growing in popularity in Southern California and across the country. Its media presence needs to make an impact while conveying the leagues... well... impact. The campaign's tagline "Bloody Exciting" is designed to reflect Derby Dolls' brand of hard-hitting excitement.

Campaign Components:

iPad first aid app
blood drive promotion
print ads